Why Custom Logo Mats Are a Must-Have for Hotels

A hotel’s entrance is more than just a doorway—it’s the first impression guests receive when they arrive. From the moment they step inside, every detail contributes to their perception of your brand. One often-overlooked yet highly effective branding tool is a custom logo mat. More than just a welcome mat, it provides branding, cleanliness, and safety benefits that enhance the guest experience. Here’s why hotels should invest in high-quality custom logo mats like the SuperScrape® Impressions.

1. Strengthen Your Brand Identity

Branding is everything in the hospitality industry. A custom logo mat placed at the entrance or lobby helps reinforce your brand message the moment guests arrive. SuperScrape® Impressions mats offer high-definition custom branding, with your hotel’s logo or artwork permanently moulded into the surface. With 80 standard colours to choose from, these mats create a professional and polished look that complements your hotel’s décor.

2. Keep Your Hotel Cleaner and More Inviting

Dirt, debris, and moisture can quickly make a hotel lobby look unkempt. A quality entrance mat helps prevent outside elements from being tracked inside. SuperScrape® Impressions mats feature a moulded rubber pattern with round nubs that effectively scrape dirt from shoes, keeping floors cleaner and reducing maintenance costs. A cleaner entrance creates a more welcoming and hygienic environment for guests.

3. Enhance Safety with Slip-Resistant Features

Safety is a top priority in hospitality. Wet or dirty floors increase the risk of slips and falls, which can lead to accidents and liability issues. SuperScrape® Impressions mats provide excellent traction even in wet conditions, thanks to their slip-resistant, textured surface. The heavy-weight nitrile rubber construction keeps the mat firmly in place, preventing unwanted movement and enhancing safety for guests and staff.

4. Built to Withstand Heavy Traffic and Harsh Conditions

Hotels experience high foot traffic, and not all mats are built to endure constant wear and tear. SuperScrape® Impressions mats are designed for durability, with a thickness of 3.5 mm and a weight of 4.3 kg/m². Their nitrile rubber construction makes them resistant to chemicals, grease, and oils, making them ideal for hotel entrances, kitchens, and high-traffic common areas. They also withstand exposure to animal fats and petroleum products, ensuring longevity in even the most demanding environments.

5. Improve Comfort for Employees and Guests

Comfort is key, not only for guests but also for employees who spend long hours on their feet. SuperScrape® Impressions mats provide good anti-fatigue properties, making them ideal for reception areas, concierge desks, and back-of-house workspaces. They help reduce strain on the legs and feet, improving comfort and productivity for staff.

6. Eco-Friendly and Sustainable Choice

Sustainability is becoming increasingly important in the hospitality sector. SuperScrape® Impressions mats contain 34% post-industrial recycled content, making them an environmentally responsible choice. By investing in durable, long-lasting mats, hotels can reduce waste and contribute to a greener planet.

7. Quick Turnaround for Custom Designs

Time is of the essence in the hospitality industry, and waiting weeks for a custom mat isn’t practical. SuperScrape® Impressions mats have a quick lead time of just five business days after proof approval, allowing hotels to enhance their branding and safety features without unnecessary delays.

A hotel’s entrance sets the tone for the entire guest experience. Custom logo mats not only enhance branding but also contribute to cleanliness, safety, and durability. SuperScrape® Impressions mats provide the perfect blend of style and functionality, making them an excellent investment for hotels looking to make a lasting impression.

Upgrade your hotel’s entrance with a custom logo mat today and welcome guests with professionalism and style!